||To promote excellence in tourism related firms and extend the image of sustainable tourism of the Balearic Islands. Also to improve the design, development and commercialization of advanced services and sustainability technologies.
|Wellness Tourism and Quality of Life
||Promote the design, production and internationalization of innovative products and services for wellness tourism and quality of life by supporting touristic companies in developing innovative and competitive strategies by increasing the human capital quality.
||Stimulate the generation of scientific research in tourism related disciplines, favoring the knowledge circulation via open innovation processes for promoting the creation and development of advanced services firms in the fields of tourism internationalization and management.
||To support creative and cultural industries and promote the synergies with touristic sector and its activities
|Technologies Applied to Tourism
||To promote Research and innovation in TICs applied to tourism and to introduce innovative technologies in the tourism value chain. Also to support and take advantage of the existing technological capabilities in other strategic domains as bio-economy and its related industries.
|Services for Tourism Industry
||Creation and development of innovative services adaptable to the evolution of the concept of tourism and to the new needs of international tourists, such sport and cultural activities, health and active aging demands and also the new models of commercialization of those services.