Digital Innovation Hubs Digital Innovation Hubs


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Contact Data

Coordinator (Economic development agency)

Pannon Business Network Association

Year Established



Zanati u. 32-36, 9700, Szombathely (Hungary)


Social Media

Contact information

Dr. Balázs Barta PhD
+36 30 915 0340



am-LAB is having a physical presence in the West Pannon region of Hungary. The location of am-LAB is: 9700 – Szombathely, Zanati str. 32-36 (Hungary). am-LAB is in the proximity of the CLAUDIUS Industry Park of Szombathely supported with excellent road connections (motorway, highway), excellent public transport (regular buses, trains), and of course high speed internet is granted.

am-LAB is the service provider for promoting and assisting digitization of SMEs in Western Hungary. In the forefront are additive manufacturing, maturity technology survey and their broad applications. am-LAB is the 100% daughter company of Pannon Business Network Association - PBN.

Currently am-LAB website is operating under where it is clearly explained am-LAB activities and the services provided related to the digital transformation of the SMEs.

PBN has over a decade of experience in developing competitiveness of businesses and transforming them into policy inputs. Over 200 SMEs received innovation benchmarking and mentoring services in the previous funding period. More than 50 international partnership projects contributed to the gathering of high end international know-how and connections that were translated for the benefit of the companies. Key industrial focus areas are mechatronics, wood and furniture and logistics.

For over 3 years by now, Industry4.0 and digitization are the core areas. Numerous partnership projects include Central European collaboration for knowhow sharing, specialization in the field of smart factories. Additional competency is the high growth companies development. PBN got the contract of developing nationally the top 300 most promising HGCs, and transform their growth into a sustainable way – with digitization the center. It also includes technology maturity audit, in close co-operation with Upper Austria and Baden- Württemberg. Over a year ago additive manufacturing was also incorporated into the vision.

PBN has strong co-operational network in mechatronics, which is a decisive sector in Western Hungary. The relevant cluster management and educational institutions have a strategic working relationship with PBN.

Wood and furniture sector is important, as the forestry coverage is significant and the only university with forestry specialization is located in Western Hungary. The nationally accredited cluster management has ten years of working relationship with PBN. Logistics and warehousing are dependent on the strong manufacturing industry. It represents important part of the employment, and Hungarian SMEs are well represented.


am-LAB partnership hub has a broad access to regional and national SMEs. PBN has over a decade of experience with SME innovation management and benchmarking. The pool of partners exceeds 250, covering all strategic sectors of the Western Hungarian economy. Additionally, PBN is the partner of the High Growth Companies development program, including 300 manufacturing companies. It is the exclusive access to the highest potential family-owned companies in Hungary. There are ongoing activities related to the SMEs at PBN. It also supports a living, innovation-oriented partnership pool, which is a solid platform for the am-LAB hub.

Local innovation technology transfer network has strong organically developed relations. Members of the hub are local university – ELTE Multidisciplinary Science Network -, local manufacturing company, cluster of mechatronic manufacturing SMEs. Regional government is supporting and closely following the progress.

PBN is also member of the Hungarian National 5G Coalition, which aims to collect all the innovation-oriented organizations that are willing to benefit from the broadband development of Hungary. am-LAB - due to the large quantity of digital data generated and processed – is a strategic member. Conferences are great platform to intermediate international knowledge to the local ecosystem.

PBN is organizing conferences and workshops, in 2017. November on additive manufacturing. 6 international partners are presenting and sharing how digitization contributed to their local business environment evolution, and am-LAB will be introduced as the anchor of the regional digitization initiatives in SME manufacturing. It is a regular form of sharing insights and know-how.

Link to national or regional initiatives for digitising industry

am-LAB is initiated under the Hungarian IPAR4.0 Technology Platform.

am-LAB is linked to Economic Development and Innovation Operational Programme (EDIOP - 2014HU16M0OP001, in Hungarian: GINOP). It is aligned with Priority Axis 2: Improving Knowledge Economy; 2.2. Improving R&D capacities within knowledge and technology intensive businesses The programme (source: ERDF, ESF, IKF; a total of 9,004.2 M EUR over 7 years) aims to stimulate the economies of the less developed regions in Hungary. It. aims to develop links and synergies between enterprises, research and development centers and the higher education sector with one focus on stimulating business investment in R&I The measure aims to trigger actions that will reinforce and expand regional innovation capacity based on the potential of involving, educating and empowering local business, citizens and public administration to become partners in the creation of digital services appropriate to their needs.

am-LAB is currently receiving governmental funding from the programme: GINOP-5.1.3-16-2017.

am-LAB is linked to Hungarian National Innovation Strategy for Smart Specialization (RIS3) as well. Priority 3: Developing new innovative (digital) services, piloting them and implementing them involving, both private (business) services as well as public service production. The aim is to enhance innovation and renew services for improved productivity; growth and employment creation Priority 4 (RIS3): Promote of innovations in health care technology, wellbeing, education and tourism (and other public services) using digital technologies.

am-LAB has been recognized as winner of the “Call for Digital Innovation Hubs”, initiated by “Smart factories in new EU Member States” project (as part of "Digitizing European Industry" policy.) managed by PwC and Oxford University Innovation (Oxentia).

The hub's activities are in line with the following initiatives:

  • (Széchenyi 2020 - National Development Program of Hungary)
  • (The National Research, Development and Innovation Office)

Market and Services

Market sectors

  • Manufacture of textiles and textile products
  • Manufacture of wood and wood products
  • Manufacture of rubber and plastic products
  • Manufacture of machinery and equipment
  • Manufacture of electrical and optical equipment
  • Other Manufacturing

TRL Focus

  • TRL5 - Component and/or breadboard validation in relevant environment
  • TRL6 - System/subsystem model or prototype demonstration in a relevant environment
  • TRL7 - System prototype demonstration in an operational environment
  • TRL8 - Actual system completed and qualified through test and demonstration

Services provided

  • Awareness creation
  • Ecosystem building, scouting, brokerage, networking
  • Visioning and Strategy Development for Businesses
  • Concept validation and prototyping
  • Testing and validation
  • Incubator/accelerator support
  • Market intelligence
  • Access to Funding and Investor Readiness Services
  • Mentoring
  • Education and skills development

Service Examples

Support with automated guided vehicle

Client profile: furniture manufacturing company – Furniture manufacturer in Győr county

Client need: they suffer from lack of labour force in the warehousing and it is a bottleneck for the operational excellence and efficiency that is needed for profitability.

Provided solution: a new innovative solution is being elaborated, where an automated guided vehicle is transferring the goods from the warehouse to the production line in the shop floor. The AGV solution has challenges in automatizing the internal logistic flow since the warehouse and the production are in two separate buildings, and physical barriers have to be overcome.

Application of SLA printer

Client profile: US-based automotive supplier multinational. – Production unit in Szombathely

Client need: the customer had a supplier contract where small batches had to be produced on a frequent basis. The item was expected to be fire resistant and cost efficient at a low quantity number. With traditional production technologies it was not feasible, and the client possessed filament-based printers but did not manage to produce the right characteristics.

Provided solution: during 1 month a polymer printing solution was elaborated with the application of SLA printer with in-house engineering experts of Am-Lab. Special design and placement technologies were needed. Once the solution was developed, the client was educated how to apply it on its own machinery basis.

Model design

Client profile: engineering design company – Engineering Office Ltd. in Szombathely

Client need: the engineering company’s core competency is designing large scale investments like spas, stadiums, blocks of flats. The company used digital solutions for demonstration purposes, but it was very costly and time-consuming and did not provide the necessary user experience.

Provided solution: model was designed from 2D plan, than printed and supplied with the Extreme Builder. The engineering methodology has to be elaborated for making from 3Dmodel a ready-to-be-printed solution, where suspensions, support material minimization, time-demand optimization had to be respected.


Organizational form

(part of) Public organization (part of RTO, or university)



Number of employees


Evolutionary Stage

Fully operational

Geographical Scope



  • Horizon 2020
  • European Regional Development Fund
  • National basic research funding
  • National specific innovation funding
  • Regional funding
  • Private funding
  • Memberships
  • Other


ELTE Multidisciplinary Science Center

Partner Type


Széchenyi István University

Partner Type


University of Pannonia

Partner Type


West Pannon University

Partner Type


INNONET Innovation and Techonology Center

Partner Type


Vas County Chamber of Commerce

Partner Type

Chamber of Commerce

Zala County Chamber of Commerce

Partner Type

Chamber of Commerce

Győr-Moson-Sopron County Chamber of Commerce

Partner Type

Chamber of Commerce

Ministry for National Economy

Partner Type

National government

National Office for Research, Development and Innovation

Partner Type

National government

BPW Raba

Partner Type



Partner Type



Partner Type



Partner Type



Partner Type


Technological competences

  • Simulation and modelling
  • Software as a service and service architectures
  • Additive manufacturing (3D printing)
  • Internet services (e.g. web development, web production, design, networking, and e-commerce)
  • Robotics and autonomous systems
Last updated: 02/08/18 15:26