Digital Innovation Hubs

DIH Profile

DIH AGRIFOOD - Digital Innovation Hub for Agriculture and Food production

Hub Information

Hub Name
DIH AGRIFOOD - Digital Innovation Hub for Agriculture and Food production
Local Name
DIH AGRIFOOD - Digitalno inovacijsko stičišče za kmetijstvo in proizvodnjo hrane
Evolutionary Stage
Fully operational
Geographical Scope


Digital Innovation Hub for Agriculture and Food production (DIH AGRIFOOD) brings together Slovenian and European research and development expertise in the field of Agriculture and Food production. The network provides the latest knowledge and technologies on digitalization of this industry - so called ‘’Smart Agriculture’’. The goal of DIH AGRIFOOD is to represents a One-Stop-Shop providing services to SMEs (farmers, farmer associations, food producers/processors, digital solution providers) in the region through a multipartner cooperation in order to provide safe, sustainable and quality food.

DIH AGRIFOOD vision is to become Slovenian leader in the development, technology transfer and innovative application of smart farming solutions and services in areas where it creates maximum value for Slovenian and European Agri-Food system.

DIH AGRIFOOD provides following services:

  • Awareness creation
  • Innovation scouting and Technology Transfer
  • Cooperation with other DIHs
  • Financing / Funding
  • Developing strategies and business models
  • Mentoring and Training
  • Living Lab environment services

DIH AGRIFOOD is non-formal, non-profit, free-membership, facilitation based network, managed by actors and stakeholders from agrifood domain.

Digitalno inovacijsko stičišče za kmetijstvo in proizvodnjo hrane (DIH AGRIFOOD) združuje Slovensko in Evropsko raziskovalno in razvojno znanje na področju kmetijstva in prehrane. Mreža ponuja najnovejše znanje in tehnologije o digitalizaciji te industrije - tako imenovano '' pametno kmetijstvo ''. Cilj DIH AGRIFOOD je zagotavljanje vstopne točke za dogotalizacijo, ki malim in srednjim velikim podjetjem v regiji (kmetom, zadrugam, proizvajalcem in predelovalcem hrane, ponudnikom digitalnih rešitev) ponuja paleto storitev, na osnovi sodelovanja večjega števila partnerjev, s ciljem zagotoviti varno, trajnostno in kakovostno hrano.

Vizija DIH AGRIFOOD je postati vodilna mreža pri prenosu tehnologij in uporabi inovativnih rešitev ter storitev v Sloveniji, na področju pametnega kmetovanja, usmerjena v ustvarjanje večje dodane vrednosti za slovenski in evropski agroživilski ekosistem.

DIH AGRIFOOD zagotavlja naslednje storitve:

  • Ozaveščanje
  • Odkrivanje inovacij in Prenos tehnologij
  • Sodelovanje z drugimi DIH
  • Financiranje / Investiranje
  • Razvoj strategij in poslovnih modelov
  • Mentorstvo in usposabljanje
  • Storitve okolja Living Lab

DIH AGRIFOOD je neformalna, neprofitna mreža z brezplačnim članstvom, ki temelji na facilitatorjih, katero upravljajo akterji s področja agroživilstva.

Contact Data

Coordinator (Networked, cluster organization)
ITC - Innovation Technology Cluster Murska Sobota
Year Established
Lendavska ulica 5a, 9000, Murska Sobota (Slovenia)
Social Media
Contact information
Daniel Copot
+386 41 343 640
Contact information
Tomaž Zadravec
+386 31 883 341
Contact information
Aleksandra Kocet
+386 40 552 239


Organizational form
Networked organization, without formal structure
Number of employees


  • Micro/nano electronics
  • Sensory systems
  • Communication networks
  • Robotics
  • Internet of things
  • Artificial intelligence
  • Mobility & Location based technologies
  • Interaction technologies
  • Big data, data analytics, data handling
  • Simulation, modelling and digital twins
  • Software as a service and service architectures
  • Cloud computing
  • Logistics
  • Internet services
  • New media technologies

Slovenian Smart Specialization Strategy - S4 represents an implementing document of several previously adopted Slovenian strategic documents which integrates and translates the policies into concrete and tangible actions to achieve focused national actions in tune with the main development actors: INTEGRATION = CRITICAL MASS = BREAKTHROUGH.

S4 is strategically focused on SUSTAINABLE TECHNOLOGIES FOR A HEALTHY LIFE which will help turn Slovenia into a green, creative and smart region with outstanding conditions fostering creativity and innovation, focused on development of middle- and high-tech solutions in niche fields. S4 facilitates Slovenia’s transformation from a follower to a co-creator of global trends.

S4 is Based on priorities, structured on 3 priority pillars and 9 areas of application. Pillar 1 – Digital (i.  Smart cities and communities, ii. Smart buildings and homes, including wood chain); Pillar 2 – Circular (iii. Networks for transition into circular economy, iv. Sustainable food production, v.  Sustainable tourism); Pillar 3 – (S)Industry 4.0 (vi.   Factories of the future, vii.  Health-medicine, viii. Mobility, ix.   Development of materials as products)

Long-term collaboration in all relevant areas of S4 application has been promoted through Strategic Research & Innovation Partnerships (SRIP). These partnerships are not newly established structures but enhanced existing structures which give a decisive role to the economy, and not the state. Each of the nine areas of application witnessed an establishment of one partnership by the end of 2016 following a spontaneous, not policy-driven bottom-up initiative recognising the need for cooperation and integration. The initiative also included an agreement on coordinators of SRIPs (=clusters). More than 400 companies and 100+ knowledge institutions joined the initiative, and as partnerships are open, other actors will undoubtedly join them in the future. This is particularly important for small and medium-sized enterprises (SMEs).

Agriculture and food production is included within the scope of SRIP for Sustainable food production, which is being coordinated by the Chamber of Commerce and Industry of Slovenia – Chamber of Agricultural and Food Enterprises. Members of the DIH AGRIFOOD network are included into the SRIP partnership and are in this way following strategic and operational steps to digitize this industry. By joining the events and workshops of the SRIP, partners of DIH AGRIFOOD are shaping this sector and transforming it into the Digital or so called Smart Agriculture.

The activities of the hub are well aligned with the Slovenia national initiative for digitising industry, Slovenian Digital Coalition.

Market and Services


  • Agriculture and food
  • Manufacture of food products, beverages and tobacco

TRL Focus

  • TRL5 - Component and/or breadboard validation in relevant environment
  • TRL6 - System/subsystem model or prototype demonstration in a relevant environment
  • TRL7 - System prototype demonstration in an operational environment
  • TRL8 - Actual system completed and qualified through test and demonstration
  • TRL9 - Actual system proven through successful mission operations

Services provided

  • Awareness creation
  • Ecosystem building, scouting, brokerage, networking
  • Visioning and Strategy Development for Businesses
  • Collaborative Research
  • Concept validation and prototyping
  • Commercial infrastructure
  • Digital Maturity Assessment
  • Incubator/accelerator support
  • Access to Funding and Investor Readiness Services
  • Mentoring
  • Education and skills development
  • Other

Service Examples

Farm Manager

  1. Client profile:

Farmers, Public Advisory, Other institutions (insurance companies, banks, schools, ...)

  1. Client needs:

Clients (especially Farmers and Public Advisory service) are able to use online, fully digitized farm management system for developing farmer calculation models, financial/investments models and production plans (developing product calculations, calculating machine costs, depreciation plan for loans, ...)

  1. Provided solution to meet the needs:
A system for calculations (excel sheets with book of calculation) is the starting point for the development of the e-services FARM MANAGER, a system for business decision making on farms. The model for business decision on farms allows clients (farms and advisors) to produce various partial calculations they need in managing production on farms (making own calculations, calculating machine costs, depreciation plan for loans, ...). The production plan on farms serves for different purposes: to determine the state of the farm, to optimize production on farms, to plan new production, to plan production for the purpose of obtaining loans from banks; for obtaining grants through public tenders, etc. The overall functionality of the Farm manager is intended also for the education of farms, enabling farmers to make better and better decisions in improving the economic situation of farms.

More details:

Green Point Short Food Supply Chain

a. Client profile:

Short food supply chains, SMEs (farmers, farmer associations, food processors), solution providers.

b. Client needs:

Short food supply chains: the need to test advanced solutions for supply chains and learn from the best practices (Living lab).

SMEs (food suppliers) are able to enter into Green point and sell their products, while implementing advanced digital technologies (blockchain, IoT, ...) to upgrade their businesses.

Solution providers are able to implement and test their solutions for short food supply chains and their actors.

c. Provided solution to meet the needs:

Green point is a Living lab based fully operational Short food supply chain, providing knowledge, technologies and co-creation capacities to SMEs. The Green point provides blockchain, IoT and other advanced technologies, demonstrated in the Living lab environment, allowing short food supply chain actors to try out technologies before adopting.

Green point is involving more than 100 local farmers, food producers and cooperatives, covering the process of production in greenhouse and open-air fields, with logistics from own distribution centre and different means of sales such as public institutions (schools, kindergartens, Retirement homes, ...), private institutions (Restaurants, health resorts, ...), own retail store and online shop - GREEN POINT. It is active on increasing awareness about importance of local food producers and safe, healthy and local food. Green point is additionally focused in following areas of innovation: (i) production support to farmers and food producers, (ii) Storing and processing food in the warehouses, (iii) Transportation and logistics, (iv) branding, sales and promotion.

More details:

DIH Agrifood Cooperation Platform

  1. Client profile:

SMEs (farmers, farmer associations, food producers/processors, solution providers), RD Institutions, DIHs, Business Support Organizations.

  1. Client needs:

SMEs - demand (farmers, farmer associations, food producers/processors) use the platform to offer products and facilities for technology implementation

SMEs - supply (solution providers) use the platform to offer their digital solutions and services

RD Institutions, other DIHs, supporting environment and other type of organizations use the platform for networking

  1. Provided solution to meet the needs:

The focus of the tool is to establish an online interactive mapping tool that will provide a visual depiction of joint possibilities and that will enable understanding of how well regions, SMEs, RD Institutions and supportive environment are able to access the Smart Agriculture resources and opportunities. The tool shall support SMEs by providing geographic overview of the available services, support schemes and supportive ecosystem across the regions. Sample materials and links to helpful resources shall be provided where existing. By providing a visual depiction of joint possibilities the tool is supposed to play a powerful role in guiding policy, planning, and strategic actions to joint solutions as well as B2B instrument.

Training center Purissima

  1. Client profile:

Farmers and farmer associations who are working in the field of vegetable production

  1. Client needs:

Improve the irrigation system

  1. Provided solution to meet the needs:
Within the Agricultural association KZ Agraria, we have implemented the test area called Purissima. This is a training and knowledge center where farmers are able to hear more about latest trends in the agricultural domain. Within the center we have setup the learning center with innovative technology on irrigation system, which is determening the moisture in the land and this way helping farmers to reach savings on water usage.

Access to innovation projects and fund-raising

a. Client profile:

SMEs, RD Institutions, DIHs, BSOs

b. Client needs:

DIH AGRIFOOD is providing funding opportunity for clients which are focused in participating in European innovation projects.

c. Provided solution to meet the needs:

DIH AGRIFOOD continuously initiates and implements innovation projects involving Agri-Food and rural development sector based on SMEs needs and requirements for innovation, internationalization, verification and market penetration support. In most cases, DIH AGRIFOOD clients are involved, or being interested in the results of following activities:

  • Technology scouting activities (mapping, analysing, interviewing, documenting)
  • Market research & analysis
  • Networking activities
  • Business support activities
  • Technology transfer activities
  • Piloting and Demonstrating activities through the Living Lab (co-creation, tech implementation, testing and verification, target group involvement)
  • Develop new business models and their implementation
  • Knowledge transfer and training activities
  • Financing, funding schemes development (vouchers, cascade funding, …)
  • Dissemination and exploitation activities
  • Awareness creation activities
  • Internationalization and business development support


  1. Client profile:

Vineyard owner who have at least 20 Ha of vineyards, but also the smaller ones are the target for implementation

  1. Client needs:

Improve the vine growing and production processes

  1. Provided solution to meet the needs:

Evineyard helps you with paperwork and crucial decisions – to save time, improve sustainability and performance. Evineyard matches the latest technology and science with the real needs of the winegrowers.

The eVineyard solution is introducing new technology in form of sensor technology intended to help vineyard farmers to improve the vine growing and production processes. eVineyard is designed with simplicity of use in mind from the ground up, since it is the only fully integrated, complete vineyard management system, on the market. It combines sensor data with data about farming activities and vineyard parameters, to give you punctual decision support about when to spray.

The eVineyard is applicable for implementation at vine growers, typically those who have at least 20 Ha of vineyards, but also the smaller ones are the target for implementation. The solution is intended for increasing the cost efficiency since it optimises irrigation management, spraying and general production management and administration. On the other hand, by implementing the solution the wine producer is increasing the quality of products and increase the production. The solution is mitigating the risk of losing the entire crop due to disease outbreak or climate changes and also the risk of losing any data, since they are always stored on the safe in the cloud.


  • Horizon 2020
  • National specific innovation funding
  • Private funding
  • Partner resources


Number of customers annually
Type of customers
  • Start-up companies
  • SMEs (<250 employees)
  • MidCaps (between €2-10 billion turnover)
  • Research organisations
  • Partners

    • Chamber of Agriculture and Forestry – Institute Murska Sobota
      Chamber of Commerce
    • - Faculty of Electrical Engineering and Computer Science, University of Maribor
      Research & Technology organization
    • Castoola d.o.o.
    • Elmitel d.o.o.
    • Farmer association Skupina Vrtovi Panonski
    • Eko Podeželje
    • Termodron d.o.o.
      Start-up company
    • IJS - Institute Jožef Stefan
      Research & Technology organization
    • UM,University of Maribor
    • Panvita d.d.
    • Pomurje Chamber of Commerce
      Chamber of Commerce
    Last updated: 25/09/20 14:56