Digital Innovation Hubs


European DIH Profile

Heritage Smart Lab - Creative & Cultural Industries for heritage & tourism

Hub Information

Hub Name
Heritage Smart Lab - Creative & Cultural Industries for heritage & tourism
Local Name
European DIH
Geographical Scope


Pole for innovation and digital transformation in the heritage, culture, creativity and tourism sectors, through smart multidisciplinary co-design labs, which foster cross-fertilisation between artists, creatives, innovators, researchers, entrepreneurs, policy makers, and local communities. The epicentre of the pole will be based in Matera, European Capital of Culture 2019, and will be useful for the entire surrounding area, including the regions of Campania, Basilicata and Puglia, which have the highest concentration of UNESCO sites, archaeological areas, museums and tangible and intangible cultural heritage in Europe.


Contact Data

Coordinator (Networked, cluster organization)
Cluster Basilicata Creativa
Year Established
Via Lanera s.n.c, 75100 Matera (University of Basilicata Campus), 75100, Matera (Italy)
Contact information
Raffaele Vitulli
Contact information


Organizational form
Public Private Partnership
Number of employees


  • Sensory systems
  • Photonics and imaging technologies
  • Communication networks
  • Internet of things
  • Artificial intelligence
  • Interaction technologies
  • Big data, data analytics, data handling
  • Virtual, augmented and extended reality
  • Simulation, modelling and digital twins
  • Gamification
  • Software as a service and service architectures
  • Cloud computing
  • Logistics
  • Internet services
  • New media technologies
  • Distributed ledger technology
  • Industrial biotechnology


Actions financed and under implementation:

- OP ERDF Basilicata Region. AXIS I - RESEARCH, INNOVATION AND TECHNOLOGICAL DEVELOPMENT of the 2014-2020 ERDF OP - Action 1B.1.2.1 "System actions to support the participation of territorial actors in concertation platforms and national networks for technological specialisation, such as national technological clusters and in projects funded by other European programmes for research and innovation".

- DIH Confindustria Basilicata -


Market and Services


  • Aeronautics and Space
  • Community, social and personal service activities
  • Culture and Creative industries
  • Tourism (incl. restaurants and hospitality)

TRL Focus

Services provided

  • Awareness creation
  • Ecosystem building, scouting, brokerage, networking
  • Visioning and Strategy Development for Businesses
  • Collaborative Research
  • Concept validation and prototyping
  • Testing and validation
  • Pre-competitive series production
  • Digital Maturity Assessment
  • Incubator/accelerator support
  • Market intelligence
  • Access to Funding and Investor Readiness Services
  • Mentoring
  • Education and skills development
Last updated: 10/08/22 21:28