The partnership builds an interregional network/database composed of multiple entries, in which global consumer trends and habits, market trends and all needs identified in industrial application fields, are followed and registered, allowing the partnership partners to identify subjects of interest for their core activities or for potential new business developments over Europe.
After the identification of new trends, business cases, and process/product developments, partners assess the opportunities to develop new products and services based on new/improved/novel ingredients/additives and will benefit from the “technology network” available in the database/network. In this way they can identify the available and existing actions and technologies and get an overview of the pilot facilities throughout partner regions. They also highlight their lack of competences enabling to cover the entire value chain. All these steps will systematically be challenged and analysed in accordance with sustainable development goals.
This will eventually lead to the identification of investment opportunities within the value chain, for example addressing technology gaps, proposing pilot or demonstrator facilities that will be aligned with business needs for economic actors. The partnership will promote interregional collaboration between a diversity of partners and strengthen competitiveness of industries in their aim to better respond to specific consumer demands emerging from the market analysis. This partnership thus offers the unique opportunity for interregional demand-driven innovation in the field of ingredients, with a strong emphasis on sustainability issues at each step. An action plan will be developed to target potential innovation opportunities.
The driving force of the partnership processes will be the collection and analysis of consumer trends, technology developments and market demands observed in the regional markets by the cluster organizations, living labs, key opinion leaders and industry players (both B2C and B2B companies).