PART III Step 3
Step 3 - Elaboration of an overall vision for the future of the region
Analytical evidence should be used to depict a comprehensive scenario of the regional economy, society, and environment shared by all stakeholders. The scenario constitutes the basis for developing a vision about where the region would like to be in the future, what the main goals to achieve are, and why they are important.
Having a clear and shared vision of regional development is crucial in order to keep stakeholders engaged in the process, a task that is particularly challenging, given that a RIS3 is a long-term process.
An element closely intertwined to formulating an effective vision is RIS3 communication. Both during the RIS3 design process and all along the process of implementation of the strategy, it is crucial to have good communication. This is a way of spreading the vision, ultimately generating a positive tension in the regional society towards strategic goals, thus allowing to embark new stakeholders and keep the current ones engaged.
|Example 4 - The vision of Flanders|
|By 2020 Flanders wants to rank among the top five knowledge-intensive regions in Europe. To reach this target, the region has taken steps towards a transformation policy approach. This focuses on value chains, economic clusters, open innovation and 'grand projects', which are selective investments in future-oriented domains with a high innovation and growth potential and large societal impact. The long-term vision about Flanders future development is contained in the plan 'Vlaanderen in Actie' (ViA), a broadly-based initiative consisting of several breakthroughs in the socio-economic domain. ViA conveys a vision that entails more than a moderated improvement or some growth percentage points. Namely, it points to an evolution that fundamentally alters the landscape and society of Flanders.|