The richness of Cultural Heritage and the vibrancy of Cultural and Creative Industries (CCIs) in Europe have had an increasing impact in both economic and social terms, across the EU as well as in national contexts. CCIs contribute to the economy with 5.3% of the total European GVA (Gross Value Added) and employs more than 12 million people in the EU, which is 7.5% of all persons employed in the total economy (1).(1). “Boosting the competitiveness of cultural and creative industries for growth and jobs” (EASME/COSME/2015/003) Final Report. Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, European Union, 2016; p. 1.
From a humanistic point of view,
Culture promotes active citizenship, shared values, social inclusion and intercultural dialogue within Europe and across the globe. For all of these reasons, the UN has declared a Human Right the participation in cultural life.
This growth potential is expected to be even more importantly boosted by New Technologies (NT):
- CCI have been increasingly recognised as catalysers of NT enabling innovation. Design is increasingly considered as a strategic tool for user-driven or user-centred innovation.
- CCI are in a strategic position to trigger spill-over effects in other industries. Culture and creativity have a direct impact on sectors such as Tourism and are integrated at all stages of the value chain of other sectors such as Food, Fashion and High-End industries.
- CCI have the power to improve lives, transform communities and local/regional economies, and generate growth and skilled jobs. The combination of Arts, Markets and Technology also owns the potential to be more widely used in low-tech companies and the service sector related to wellbeing and quality of life (e.g. Habitat, Education).
The Cultural and Creative Regional Ecosystems (CCRE-S3) aims to stimulate new insights and opportunities related to cultural and creative experiences for local communities and residents by involving four groups of professions that use, apply and implement NT within the CCI sector:
- Creative entrepreneurs (including arts and design), architects, urban planners;
- Cultural heritage professionals within cultural institutions;
- Cultural & Creative intermediaries and managers (institutions and cultural operators promoting participation, cultural engagement and communication on cultural experiences/offer enhancement);
- Publisher professionals and professionals of the audio-visual sector involved in different forms of cultural production (including digital forms).
CCRE-S3 will promote CCI investments and collaborative projects driven by DIGITAL TECHNOLOGIES (Georeferenced Information Systems, Seismic, acoustic and ultrasonic sensors, Drone Remote Sensing –UAV, Digital photogrammetry and 3D/4D modelling, IoT, protocols, Advanced Multimedia, Mobile App, Smart Guides, Gamification and serious games, Extended Reality, 5G deployments, etc.), PHOTONICS (Laser systems for restoration, Laser tools for diagnostics and archeometry, X-ray and tomographic apparatus, Holography and laser show, etc.) and OTHER KETs (Nanomaterials for deacidification, cleaning, consolidation, Biomaterials for restoration, Microwave treatment systems, Nanotubes for controlled heating, etc.).
Also, CCRE-S3 will nurture a multi-stakeholder dialogue to unify outlooks for new models of CCI based on Human-Centred Design of user experiences, Circular Economy Creativeness and City/Territory Regeneration, and Open and Collaborative Innovation paradigms.
An overall, horizontal challenge, shall be the valorisation of the common characteristics of the CCI sector and establishment of a permanent discovery mechanism that will perform activities towards the identification of strategic investments and the use of innovation transfer tools.
This consortium is supported by the Conference of Peripheral Maritime Regions (CPMR), bringing together more than 150 Regions from 24 States from the European Union and beyond, and campaigning in favour of a more balanced development of the European territory. As the coordinator of the Adriatic Ionian Network of Universities, Regions, Chambers of Commerce and Cities (AI-NURECC Initiative), the CPMR will ensure that particular focus will be given to the EU Strategy for the Adriatic and Ionian Region (EUSAIR) and that the thematic area will be accessible to stakeholders from all nine countries participating in the EUSAIR.