In designing our S3 we have adopted the approach to innovation advocated by former CEO of Apple, Steve Jobs: we start with customer experiences and then go back towards technology, and not the other way around. This builds on our region's strong research capabilities related to service innovation, service design and servitisation.
Servitisation is a process aimed at gaining new insights into users and how to best support their value-creation processes. Radically new services possess a transformational power to convert value chains. This requires deep insights into the behaviour and values of the users, as well as the situations in which they live and act.
Several examples of servitisation show that it cuts across Värmland's S3 priorities:
- 'Digitalisation of Welfare Services': The Service Research Centre at Karlstad University plays a key role in disseminating knowledge on user needs, customized services and the streamlining of services with higher quality.
- Primary health services: Experio Lab involves staff, patients and families to work together with service designers to create value in people's everyday lives.
- 'Forest Based Bioeconomy': The SP research institute is forming a service innovation lab for companies to develop new business models and other service innovations for bio based products.