Macro-regional strategies can be driving forces for change if the right momentum is achieved. Macro-regional strategies are coordination and cooperation frameworks to implement shared priorities through various actions (processes) as well as projects and programmes. As such they have a wider regional impact, can contribute to processes and have the potential to become catalysts for institutional change in the future. To achieve the right momentum, macro-regional strategies have to become more appealing. They need to capitalise on the added value they can offer to processes, projects and programmes, so that the latter are interested in supporting actions implementing macro-regional strategies.