Consumer Involvement in Agrifood Innovation Consumer Involvement in Agrifood Innovation

About the Partnership
The overarching vision of this partnership is to involve consumers and end-users in agrifood innovation, as an innovative approach to both regional growth and as part of the solutions to the global food challenges.

With this thematic partnership on Consumer Involvement in Agrifood Innovation we want to empower communities of consumers by exploring and developing different paths to enhance consumer involvement in the innovation process in this sector. This partnership aspires to take a leading role in the transition of the Agrifood sector. For a healthy and resilient food system, active involvement and understanding of consumers is crucial for developing the sector in corporation with academia, businesses and public institutions. Mutual understanding between parties in the value chain is essential for trust in the food sector value chain, and to develop a food supply chain that answers to future consumer and market demands. Questions to be addressed are: What do future user demands mean for existing business models and what are the needs for transforming business models in the future? What ways are there to let consumers engage in product design and production innovation? How can consumers play an active role as partners in innovation? What options are there for living labs aimed at not only product development, but actual improvement of the way we deal with our food in everyday life? How can consumer involvement help to increase sustainability in the food-chain? What does this mean for the fit between demand and supply?

Focus and Topics

This partnership aims to develop methods for enhancing and channeling consumer involvement in Agri-Food innovation. And it stimulates (investments in) pilot-projects to validate various methods, by exploring the paths among which this can be achieved.

This thematic partnership will be based on three pillars, addressing the following topics:

Joint Research and innovation

This pillar refers to research and innovation activities where the consumer or end user is involved as a partner instead of just being a subject of research.

Awareness and public debate

This pillar refers to activities that are aimed at encouraging a direct dialogue with consumers and end users throughout the entire food value chain.

Future business models

This pillar refers to development of new business models anticipating and responding to the changing relationship between actors in the Agrifood value chain. It also addresses the necessary innovative ecosystem for economic clustering, where new business models can flourish.



Theo Neyenhuis, EU-representative Regio FoodValley e-mail:

Thomas Högman, EU-representative Region Östergötland on behalf of East Central Sweden e-mail:


Additional information & documents

Scoping note - to be finalised June 2018


Upcoming Events in 2018

  • 17th May – Partnership meeting (finalising scoping note) in Brussels
  • 18th May – presentation of S3P for the ERRIN-Bio-economy working group and Commission official.
  • 5th June – presentation of S3P for Latin American delegation in connection with the INNOVACT project
  • 11th June – S3P AF Working Committee Meeting in Seinajoki, Finland
  • From 11th to 13th June – ERIAFF Conference: Launching presentation of the thematic partnership on Consumer Involvement in Agrifood Innovation in Seinajoki, Finland
  • September – Partnership meeting - taking the next step (combined with Danish Food Festival) in Aarhus, Denmark