The Watify initiative is an awareness-raising campaign, funded by the European Commission, to stimulate the technological transformation of Europe’s industry. Watify is organising a matchmaking event on ICT applications in Tourism and Cultural Industries, in cooperation with the Portugal Chamber of Commerce and Industry.
Challenges of ICTs in Tourism and Cultural Industries
Inter-regional Matchmaking event
Bilateral and multilateral meetings between public and private actors
Inter-regional / Cross-border cooperation on targeted focus areas
The objective of the matchmaking event is to facilitate inter-regional / cross-border cooperation between regional public and private sector actors in the development of joint initiatives /partnerships or joint demonstration projects in ICT and Tourism and Cultural industries – matching S3 priorities and exploiting identified synergies and complementary resources and strengths. Inter-regional or cross-border cooperation can help to exploit complementarities/synergies (i.e. different value chain positions, technologies, etc.), pool resources and infrastructures across Europe, address non-technological issues (e.g. standards) and enlarge the potential user-base.
The focus on ICT applications in Tourism and Cultural Industries is intended to explore the synergies and potential benefits that a virtuous combination of these sectors and applications could generate when eased by targeted inter-regional initiatives.