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The Smart Guide to Service Innovation

The guide aims to illustrate how strategic regional public support can offer small and medium-sized enterprises a favourable environment and support them to better capitalise on service innovation in view of staying competitive in global value chains that include both manufacturing and services.
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Abstract

The guide aims to illustrate how strategic regional public support can offer small and medium-sized enterprises a favourable environment and support them to better capitalise on service innovation in view of staying competitive in global value chains that include both manufacturing and services.

Services and the service sector are increasingly important growth motors in the economy and account for more than two thirds of employment and gross value added generated by the EU.

Service innovation is in fact a driver of growth and structural change across the whole economy. It helps to make the entire economy more productive and provides fuel for innovation in other industries. It even has the potential to create new growth poles and lead markets that have a macro-economic impact.

Service innovation thus can bring about structural and economic change in our societies by transforming the way we live, do business and interact with each other.